At Little Moony, we are committed to crafting timeless, seasonless designs that grow with children, reducing waste and maximizing value for parents. Guided by eco-consciousness and fair practices, we prioritize organic, sustainable fabrics, achieving 75% sustainability to date, with a goal of 100%. Our nearly zero-waste approach ensures every fabric scrap is repurposed, while our store and packaging reflect our dedication to minimizing environmental impact. We carefully select the brands we carry, championing local artisans and sustainable practices. Little Moony isn’t just about clothing—it’s about creating a better future, one thoughtful choice at a time.

We Are Family

At Little Moony, everything we do begins with heart and intention. This guiding principle has been at the core of our brand since the very beginning. As we write this document, we recognize that it is a living, evolving reflection of who we are—as a business and as individuals.

Being a small family-run business gives us the freedom to chart our own course. We reject the relentless pursuit of turbo capitalism, where numbers overshadow meaning, quality is sacrificed for cost-cutting, and success is measured solely by profit margins and growth. These values don’t align with our vision for a sustainable future—for ourselves, our children, or our planet.

As responsible citizens and conscious consumers, both personally and professionally, we champion mindful choices: choosing better, choosing less. At Little Moony, this philosophy translates to well-designed, high-quality, and timeless pieces that embody our commitment to integrity and craftsmanship.

We proudly embrace and practice slow fashion. For us, this is not just a trend—it’s a movement. Every product we create is a deliberate rejection of the fast-paced, disposable approach that dominates much of the industry. Our focus remains on creating pieces that stand the test of time, bringing joy and utility to families while honoring the planet we all share.

THE WAY WE MAKE CLOTHING: SLOW FASHION

Every piece of Little Moony clothing is a reflection of our values and commitment to thoughtful design. Each item is lovingly designed by me in New York and hand-crafted by my mother and her small, skilled team in Los Angeles. From hundreds of fabrics, we carefully select only those that meet our rigorous standards for quality, design, and softness. We partner exclusively with domestic, family-owned fabric companies and prioritize organic materials whenever possible.

By selling Little Moonies exclusively in our store and on our website, we retain the freedom to invest in better, higher-quality fabrics without the compromises often demanded by mass production. We plan each new style with intention, sourcing limited quantities of fabric to ensure a carefully curated, limited-edition offering.

Our clothing is intentionally seasonless, with pieces available year-round. Bestsellers become our essentials, restocked only when fabric availability permits. From the start, we opted out of the traditional fashion cycle, rejecting the notion of producing 4–6 collections annually—particularly in the world of baby and children’s clothing.

While newness can be exciting, the fashion industry’s relentless pace has led to overproduction, unsustainable consumption, and significant waste of resources and energy. We firmly believe that mindful creation, not constant reinvention, is the way forward.

At Little Moony, our slow fashion approach isn’t just a business model—it’s our contribution to a more thoughtful, sustainable future. By focusing on timeless, well-crafted pieces, we hope to inspire our customers to cherish what they own and embrace the beauty of less.

HAND-CRAFTED VS. MANUFACTURED

At Little Moony, all of our pieces are truly hand-crafted, made with love and care by my mother and now with the help of her team. Every step of the process is completed by skilled hands, ensuring that each garment is a unique creation. She begins by making the patterns based on my designs, then carefully cuts and grades the fabric. Every piece is sewn by her and the team, either using a sewing machine or, when needed, by hand. She personally applies the finishing touches and intricate details, adding her artistry to every Little Moony garment.

What makes this process even more special is her expertise—she often provides suggestions to refine the design, blending her experience with my vision. This collaborative process results in garments that are not only beautifully crafted but also one-of-a-kind.

In contrast, the fashion wholesale manufacturing process operates on a completely different model. In this assembly-line approach, factories receive a detailed "tech pack" from a brand’s design and production team. This document outlines every element of the garment, from materials to construction techniques. The garments are then produced in large batches, with different workers performing specialized tasks—such as cutting, sewing, or finishing—in a repetitive, highly efficient process.

While this method prioritizes speed, scalability, and standardization, it inherently lacks the personal touch and individuality that define hand-crafted pieces. The focus on specialization and efficiency often means that garments are produced quickly but may lack the uniqueness and thoughtful craftsmanship of a hand-made creation.

At Little Moony, we embrace the art of slow, thoughtful creation. Our hand-crafted approach is not just about making clothes—it’s about making something special, meaningful, and full of heart.

DESIGNING – SEASONLESS STYLES

As adults, we choose clothing that fits us perfectly, but for children, this is a nearly impossible task—they grow so quickly! At Little Moony, our designs are guided by a singular challenge: “How can we make each piece last longer so parents can get more out of it?”

This mindset inspires us to create pieces that grow with the child. Many of our Little Moonies are intentionally designed to be loose, wider, and comfortably tailored. For example:

• Dresses transform over time, starting as full-length garments, then evolving into tunics, and finally shirts.
• Harem pants and baggy onesies feature an extra inch of length, allowing them to accommodate a child’s growth and extend their use.

Selling directly to you enables us to create seasonless designs free from the constraints of wholesale industry demands for constant seasonal collections. This approach helps us avoid overproduction, reduce waste, and minimize excess inventory.

By listening to you—our customers—we continually refine our designs, improve our planning, and become better at what we do: bringing happiness to you and your loved ones.

ECO-CONSCIOUSNESS. FAIR PRACTICES.

From the start, my mom and I committed to creating fun, comfortable, hand-crafted children’s clothes in an eco-friendly and conscious way. Our goal is to one day achieve 100% sustainability—a tall order, but one we strive toward daily, step by step.

When we began Little Moony, about 50% of our pieces were made from organic and sustainable fabrics. Today, we’ve reached 75%, and we’re continually working to improve.

Our secondary line, Miny Me, featuring original New York-inspired illustrations, has also undergone a sustainable transformation. Initially made with regular cotton, we switched to 100% organic Pima cotton in 2021. By committing upfront to larger cotton yardage orders, we partnered with a small family business in Lima, Peru, ensuring fair practices and reducing financial risk for our suppliers.

NEARLY ZERO-WASTE

At Little Moony, we strive to use every inch of fabric. By thoughtfully laying out patterns before cutting, we minimize waste. Leftover fabric patches are repurposed into trims, pockets, accents, or accessories like hair bows, barrettes, and headbands. We actively seek ways to reduce waste because every little bit counts.

OUR STORE & PACKAGING

When designing our store, we prioritized minimizing environmental impact.

• We reused 99% of the lumber from our previous market location, turning shelves and boards into counters and displays.
• Additional racks and shelves were crafted from materials sourced from a local lumber shop.

We’ve also partnered with suppliers to reduce plastic packaging and overall material usage. While we’re a small business, we believe consistent efforts raise awareness and inspire change, even in larger companies.

Since opening day, we’ve embraced sustainable practices like using recycled paper bags, each hand-stamped individually, and fully support New York’s plastic bag ban introduced in March 2020.

CHOOSING THE BRANDS WE CARRY CAREFULLY

We hold ourselves to high standards, and the same applies to the brands we carry.

• We seek out brands rooted in eco-friendly and sustainable practices, such as toys made from reclaimed wood with non-toxic paint and accessories crafted by local designers.
• We prioritize brands where we know the artisans, designers, and founders, ensuring that each product reflects the values we stand for.